BIC BOY ADVENTURE
Brand Film — Concept Video





 Art direction
 Directing
 Creative conception
 Story development
 Video editing
✓ Sound design

BIC Boy Adventure is a commissioned film for the BIC brand, produced in four days for internal use. The concept follows BIC Boy, the brand's iconic mascot, on a journey through BIC's history as he attempts to recover his pen, using this simple narrative thread to explore the brand's evolution, values, and visual identity across time.

Conceived and produced alongside two collaborators, I acted as Director and Art Director, overseeing the narrative structure, visual language, and overall storytelling. The format was designed to be playful and accessible, with a scalable concept adaptable for wider public audiences.